Matterport — company profile
Matterport built the default 3D listing tour: a camera, a site visit, a dollhouse. Here is what the company sells, and where photo-based tours sit next to it.
Matterport is the company most people mean when they say "3D tour" on a real estate listing. Founded in 2011, public via a SPAC merger with Gores Holdings VI in July 2021, and now part of CoStar Group (deal announced April 2024, closed 28 February 2025), it sells a capture-to-publish pipeline: specialized cameras (and, more recently, some phone-based capture), cloud processing, a dollhouse view, floor plans, and an embeddable tour. The brand is strong enough that agents use "Matterport" as a generic, the way they once used "Xerox."
At a glance
| Founded | 2011, Sunnyvale, California |
| Category | 3D capture and property digital twins |
| Known for | Indoor tours, dollhouse view, schematic floor plans |
| Capture model | On-site scan; historically a dedicated camera, plus phone options in later products |
| Typical listing cost (resellers) | About $200–$400 per property in the US, plus equipment if you own the kit |
| Parent | CoStar Group (acquisition closed 28 February 2025) |
What they actually sell
The product is documentation. A technician or an agent walks the property, the software stitches a connected model, and the listing gets a tour a buyer can click through room by room. Adjacent products — floor plans, schematic views, some measurement tools — come from that same capture. The current interior is the content. There is no restyle step. If the living room is empty, the tour is an empty living room you can walk.
That is a feature when the house is already staged or newly built. It is a gap on the resale listing that needs to look lived-in by Friday.
Where Roomersive sits next to it
Roomersive is not a Matterport clone. It does not capture a whole-home dollhouse, and it does not replace a floor-plan SKU. It restyles a photo, then generates a 360° virtual tour of that room. The overlap is the word "tour." The jobs are different:
- Matterport: document the property as it is, every room connected.
- Roomersive: show a room as it could look, from a photo already on the phone, with optional MLS disclosure on the still.
Agents comparing them as substitutes should read Matterport vs Roomersive and Matterport alternative rather than this profile. The profile's job is to name the incumbent accurately so those pages do not have to.
Why the brand matters in this market
Because "Matterport" is the default, every cheaper or faster tour gets asked the same two questions: is there a camera, and can I walk between rooms? Honest answers keep photo-based tools out of a penalty box they would earn by overclaiming. Matterport earned the default by solving capture when phones could not. Phones can now restyle a room and generate a single-room world; they still cannot, in Roomersive's product, stitch a house. Both facts can be true at once.
Company facts above are from public records and Matterport's own product descriptions, updated September 2026.